#MyDubai initiative to inspire at the Government Social Media Summit in Dubai
Exemplary motives
On September 17, on behalf of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, representatives from the Department of Tourism and Commerce Marketing, will highlight how the #MyDubai initiative which has captured the imagination of the residents and tourists of Dubai at the 3rd GCC Government Social Media Summit.
The aim of the case study is to discuss ways in which the inspiring initiative can contribute to creating a positive perception of the emirate amongst international audiences.
Commenting on the initiative, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said, “Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, this January, the #MyDubai initiative has highlighted both residents’ and visitors’ passion for this captivating emirate, with thousands of people using the hashtag MyDubai to share their experiences from life in Dubai across various social media platforms.”
