National Geographic declared most 'liked' magazine on social media in new report for Q1
The Magazine Media Industry releases first data
The Magazine Media Industry has released its first quarter social media report, which looks at 222 key magazine titles and examines the growth of their social media audiences. By tracking followers across Facebook, Twitter, Google+, Instagram and Pinterest, the report was able to show a 7% rise in followers across all platforms since the start of 2015.
On average across all five of the leading social networks, National Geographic registered the most likes or followers with 67 million, with top fashion title Vogue coming in fifth place with 19.5 million.
Facebook proved to be the most used network in terms of absolute size, although Twitter saw some solid growth by adding 10.3 million new followers. When it came to growth with magazine media brands, Instagram saw an 18% rise with business titles; The Economist, Recoil and Bloomberg Businessweek showing the largest percentage growth for the quarter.
Luxury magazines expanded their Instagram followings by 15.3%, while travel-centric titles grew their followings 27.6%. With their visually led subject matter and content attracting more followers.
In terms of luxury titles, Vogue hit the top spot across all social media platforms, followed closely in the top five by the likes of Cosmopolitan, Elle and Teen Vogue.