Kering becomes official fashion partner of Cannes Film Festival
Elevating women in film
Kering and the Cannes International Film Festival join forces in a newly penned five year partnership. Kering has become the official partner of the festival as of this, the 68th edition, enabling Kering's clothing and accessories brands to enjoy the heightened exposure at festival events.
In keeping with this year's elevation of women in film, Kering also wishes to highlight the contribution of women to the film industry. Throughout the festival, it will put leading figures in the spotlight, both men and women, organising discussion sessions in which they will be able to share their points of view, François-Henri Pinault, ceo of Kering, and husband to a leading lady in film, actress Salma Hayek, also wishes to involve his charity The Kering Foundation as well as Gucci's Chime for Change initiative in new initiatives.
François-Henri Pinault, the Kering Group's Chairman and CEO, has said: "I am delighted with our partnership with the Festival de Cannes, whose authority and legitimacy are renowned. Creativity, imagination, the power of narrative and "mise-en-scène" are common to our two worlds. For many years now, Kering has been committed to empowering women and supporting the film industry."