Jaeger-LeCoultre proudly celebrates the spirit of invention of Dubai Expo 2020

Jaeger-LeCoultre proudly celebrates the spirit of invention of Dubai Expo 2020

Artistic support of the bid

Image: Jaeger-LeCoultre

Jaeger-LeCoultre has presented a specially commissioned painting to the Higher Committee, in support of the spirit of Dubai's expo theme

Jaeger-LeCoultre Middle East Brand Director Renaud Pretet and members of the Touchline board recently met with His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Higher Committee for Dubai Expo 2020 to present a special painting, Tawasul Al-Himam (The Continuum of Resolve), by Ali Omar Ermes. 

The work of art was commissioned by Jaeger-LeCoultre and Touchline FZ-LLC in celebration of Dubai's expo theme, in support of the bid.

The painting translates the spirit of Dubai Expo 2020 through the Arabic letter ت (or taa), which refers to 'Tawasul' (or 'continuity') and gives voice to the unshakable resolve of special people and nations, who contribute to a better future for human civilisation, who pursue their vision and make the right decisions at the right time at the right place by connecting people.

Ali Omar Ermes' inspiration came from Jaeger-LeCoultre directly, "An important element is the reference to a precise 'moment in time' when everything comes together, and this was mainly inspired by a visit to the Jaeger-LeCoultre manufacturing headquarter in Le Sentier in Switzerland." He said.

Widely regarded as the greatest living Arabic artist today, Ali Omar Ermes' work is part of some of the most influential collections in the art world, in museums such as the British Museum, Ashmolean in Oxford, Smithsonian Museum, Wereld Museum in Rotterdam and the national galleries of Jordan and Malaysia to name but a few.

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