Gucci Museum announces new exhibition inspired by the world of flora

Gucci Museum announces new exhibition inspired by the world of flora

Art in full bloom

Florence's Gucci Museum will exhibit a floral themed exhibition titled – The language of Flowers – honouring the the powerful representation that flowers play in art, life, and even fashion. Discover the beautiful bouquet of pieces set to stun at the forthcoming exhibition...

The Gucci Museum in Florence, will be in full bloom this March as its seventh contemporary art exhibition opens to the public. Titled The Language of Flowers, it is an exploration of different life themes through the imagery of flowers. The exhibition boasts four key pieces, held in the Pinault collection, and instantly evokes the connection to Gucci’s famous flora motif.  

Curated by Martin Bethenod, director of Venice's Palazzo Grassi-Punta della Dogana, are works such as: Calendula and Phlox New Hybrid by French photographer Valérie Belin. These blur the lines between photographic images of human portraiture and the natural world as floral motifs are overlaid, on top of the faces of beautiful 1940's style female portraits.

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Valérie Belin Phlox New Hybrid

Moroccan artist Latifa Echakhch, extends a life metaphor through the Fantôme (Jasmine) sculpture. Delicate strands of jasmine flowers are draped over a stand and sheltered by a simple white shirt, representing the natural resistance to a frantic life, and demonstrating natures willingness to keep its own pace. The piece was inspired by the image of a traveling Lebanese seller of jasmine covering his floral necklaces with a shirt.

latifa Echakhch Fantôme

Fantôme (Jasmine) Latifa Echakhch

Irving Penn's Cottage Tulip, Sorbet, New York and Single Oriental Poppy are also displayed at the exhibition. Composed combining a black-and-white picture with its coloured version, they represent the search for perfection, and an awareness of the vanity of everything surrounding us. 

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Irving Penn’s “Cottage Tulip, Sorbet, New York”

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Irving Penn’s “Single Oriental Poppy” 

The exhibition will be open March 13 – September 20, at the Gucci Museum