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Google opens a cultural institute in Paris

Google opens a cultural institute in Paris

The internet giant further expands into the arts world


Image: Jean-Christophe Robin
Image: Par Coffice

Google plans to host exhibitions, conferences and artist residencies at a new location and project in Paris

Launched on December 10, the new institution created by Google is intended for "students, artists, museum staff and other representatives of the world of culture" where everyone will have access to technology on a commercial basis. The Google Cultural Institute will be a centre for seminars, conferences, exhibitions, and creative open dialogues and exhibitions under the general concept of the Google Art Project, which already offers a digital arts gallery online.

Google opens a cultural institute in Paris (фото 1)

Google have announced via their website that the mission of the cultural institute is "to make the world's culture accessible online". 

Google opens a cultural institute in Paris (фото 2)

This is a non-commercial project and it would actually be illegal for Google to make any money from the content, with the participating institutions retaining the copyright to all images and director Amit Sood recently telling the Guardian newspaper  that "the idea was that we would give the museums the technology, and then they choose what they want to put up online," Sood said.

Google opens a cultural institute in Paris (фото 3)

Despite Google's philanthropic aims, the internet giant has not be welcome by all at the French government. France's culture minister, Aurélie Filippetti, chose not to attend the official opening of the institute over rumoured concerns about Google's privacy policies and disputes over tax breaks. Google are yet to officially comment.

Google opens a cultural institute in Paris (фото 4)

 

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