Giorgio Armani to show film at the Toronto Film Festival

Giorgio Armani to show film at the Toronto Film Festival

The Italian designer moves into the film business

Showcasing his love for film beyond dressing actors, Giorgio Armani will soon debut his own film at the 2014 Toronto International Film Festival (TIFF), as well as being a new sponsor for the festival

Taking place from September 4–14, the annual festival will screen more than 300 films from over 60 countries, and among them will also be Giorgio Armani's very own Films of City Frames.

The project was created in collaboration with Luxottica and Rai Cinema, and is an initiative that includes work from New York University's Tisch School of the Arts, University of Southern California's School of Cinematic Arts, London's National Film and Television School, Rome's Centro Sperimentale di Cinematografia, Paris' Groupe Esra and the Hong Kong Academy of the Performing Arts. 

Aside from being a sponsor at TIFF, the Italian fashion house asked the university students to create short films using Giorgio Armani's 'Frames of Life' glasses as a "perceptual filter". The shorts were then compiled into a collage of each of the metropolitan areas to create the final film. "It is exciting to place this aspiring filmmakers' project alongside the prestigious Toronto International Film Festival, which has long been a launching pad for so many important global films," Armani said. "TIFF and Toronto are both world class. Bringing young formative cinema talent to Toronto is in perfect focus for me."

Roberta Armani and Academy Award-winning producer and director Edward Zwick will be hosting the world premiere of Films of City Frames, on September 6 at the St. Lawrence Centre for the Arts.