Fendi announce its Roman Lounge for Design Miami
The seventh collaboration
Dimore Studio founders Emiliano Salci and Britt Moran have re-interpreted an "ideal Fendi apartment" in Rome with some of the brand's most representative details, all in anticipation of the upcoming Design Miami fair. It's not the first luxury brand to announce plans with the creative concept.
With details such as the Selleria leather and fine stitching or colour-blocking, "Who better than Dimore Studio for this?" exclaimed Pietro Beccari, chairman and chief executive officer of Fendi. "They are young, but they have a standing and reputation at a global level."
Salci and Moran have already designed pieces for Fendi's Paris and Milan flagship stores, proving their skill in recreating "Italy's Sixties era." Continued Beccari.
Silvia Venturini Fendi has also endorsed Dimore Studio's, "translation of Fendi codes," calling them, "truly distinctive, sophisticated, with a unique personality and a whispered luxury expressed through the details and the materials chosen." In a neutral space, Fendi will display a selection of bespoke pieces that reflect the bond between the brand and the design studio, with two different kinds of lighting, dividers and shelves in glass yellow, brown, pink and grey, and vertical volumes pay homage to Ferdinando Innocenti, while horizontal volumes pay homage to Akira Yoshizawa's origami.