The Fabergé Big Egg Hunt starts in New York City
Super creative, technology-enabled treats
Some of the world's most renowned artists and designers have joined forces with Fabergé to host 'The Big Egg Hunt' in New York, an initiative to raise money for the charities Elephant Family and Studio in a School.
After an already busy week, the historic Russian jewellery house set to the streets of Manhattan to display more than a hundred sculptures created by famous artists and designers such as Zaha Hadid, Tracey Emin, Ronnie Wood, Diane Von Furstenberg, Jeff Koons, Carolina Herrera and Ralph Lauren among many others, scattering them throughout the city: in stores and on the sidewalks, in parks, under the Brooklyn Bridge and in other parts of the city, and the sculptures will be displayed throughout Easter.
Everyone from New York-based city dwellers to tourists visiting the city are encouraged to participate in the 'hunt' – and visitors can participate in by downloading the 'Big Egg Hunt' app, available via iTunes and Google Play, which can be used to "check in" at the location of each egg. Thanks to a piece of Beacon hardware inside each egg, those within a certain range are sent an alert, including information about the piece and who designed it. Additionally, by checking in, users are entered into sweepstakes to win one of three Fabergé gemstone pendants; especially designed gold and diamond egg pendants, set with Zambian emeralds, Mozambican rubies or Zambian amethysts, which have been donated by Gemfields.
The exciting charity initiative will conclude in an auction conducted by Sotheby's, in which all of the egg sculptures will be auctioned with proceeds going to the selected charities on April 25.
"We are delighted to bring The Fabergé Big Egg Hunt to New York. Philanthropy is at the heart of the ethos of Fabergé, and so is our aim to nurture creative talent and support innovative projects," says Katharina Flohr, Fabergé's Creative and Managing Director.