Emojis: A campaign

Emojis: A campaign

Nimrod Kamer believes in a better future

Image: AnotherMag

The unrealised potentials for the use of emojis... ranging from area codes and password to ordering food and making complaints to the police

Did you know that the first ever emojis were developed in 1998 by Shigetaka Kurita, who was part of a team working on Japanese mobile internet service called 'i-mode'?

Although originally only available in Japan, emoji character sets have since been incorporated into Unicode, allowing them to be used elsewhere.

Subsequently, our daily conservations become more enjoyable with the addition of a smiley face, a cute animal or a fruit. And why not.

However, AnOther magazine journalist Nimrod Kamer believes there are unrealised potentials for the use of emojis... and they range from area codes and password to ordering food and making complaints to the police.

Kamer describes the simple emoji as being discriminated against, that people haven't yet realised their full potential, "financial and emojinal" and that there "is no such thing as an Emoji-Free economic recovery" in a witty, tongue-in-cheek monologue.

Buro 24/7 summarises his five-part campaign for a better emoji future...

1. Passwords
"I want my Gmail password to include emojis. Why is such a basic thing not yet permitted? True, one cannot type emojis on a Blackberry or a PC, but many are willing to take a pledge if not using these devices anymore. Snowden himself should be an emoji whistle."

2. Food
"Ordering food with emojis should've been enabled ages ago. The food selection in the emoji keyboard is quite healthy." 

3. Police 
"If someone stole something from you, there's no reason you shouldn't file a complaint by tweeting what happened in emojis, as accurate as you can."

Emojis: A campaign (фото 1)
4. Money 
"ATM keypads (1-9) are so limiting. I want to ask for money in emojis. More importantly I'd like to pay an electricity bill by typing heart shaped eyes (how many kilowatts) and not bother with currency at all (not even Bitcoins)."

5. Race
"Making emojis accessible to all means the emoji keyboard must have more racial groups. The emoji future needs less white families and less cable-cars. There're too many of them. I want my reproductive rights delivered in emojis."

"We are in the midst of a huge life and death kerfuffle that has started in this decade between abbreviations, shortcuts, and emojis. The most popular shortcut at the moment is WUBU2 (what've u been up 2), but saying it in emojis is just easier. It opens the door to more interpretations, whilst not requiring an urban dictionary to get each phrase. Forrealism."

The full article, including emojis, is available to read now on all emoji-enabled devices via AnOther.

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