Watch now: Christie's new artistic advertisement

Watch now: Christie's new artistic advertisement

Skater boy meets contemporary art

Video: YouTube

To promote its upcoming art sale, world-famous auction house Christie’s has recruited the sports skills of skateboarder Chris Martin to star in the company's grungy new advertisement

Christie's forthcoming sale, 'If I Live I'll See You Tuesday', which opens this Monday and according to the auction house, "encapsulates the gritty, underbelly-esque side of contemporary art", now has a video preview of what to expect, featuring professional skateboarder Christopher Martin cruising through Christie's warehouse.

  • The 4 minute long clip sees Martin glide past priceless artworks, from Andy Warhol's 'Little Electric Chair' to Richard Prince's 'untitled cowboys', all of which will be available from the Christie's auction on May 12.

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