Gisele, Ragheb Alama: Celebrities join UN Wild for Life campaign

Gisele, Ragheb Alama: Celebrities join UN Wild for Life campaign


Text: Faizal Dahlawia

Image: United Nations

The UN has tapped into an A-list market for its latest wildlife project. Buro 24/7 Middle East has the details of the celebrity campaign with Gisele, Ragheb Alama and Nikki Reed...

The United Nations has launched a new wildlife preservation campaign, Wild for Life. Designed to stop illegal trading, the new campaign features several high-profile individuals including models Gisele Bundchen and Nadya Hutagalung, actresses Nikki Reed, Li Bingbing and Jacqueline Fernandez, actor Ian Somerhalder, singer Thu Minh, footballer Yaya Touré and representing the Middle East, Lebanese singer Ragheb Alama.

Ragheb Alama

Each of the celebrities has been associated with a kindred animal, which the campaign is seeking to save. "It saddens me that in the 21st century, with all our knowledge and power, we are still hearing stories of wildlife facing the possibility of extinction at the hands of man," said Bundchen. "It is clear to me that a radical global shift needs to occur and it will take everyone accepting the challenge to support the UNEP Wild for Life campaign. Knowledge is power and now is the time to set our minds to ending all illegal wildlife trade before the choice is no longer in our hands. Today, I am giving my name to change the game for sea turtles," continued Bundchen.

Likewise, popular Arabic singer Alama has thrown his weight behind the fight to save a special species of bird, the Helmeted Hornbill. "Today, I am giving my name to change the game for helmeted hornbills," he said. "You may not have heard of these magnificent birds, but they are being poached in their thousands. Their casques fetch a higher price than ivory, ending up as ornaments and jewelry instead of remaining where they belong. I will do everything I can to ensure these birds are protected. You can too."

Discover the celebrities and their kindred animals here...         

Nikki Reed

Li Bingbing

Ian Somerhalder

Yaya Toure

Thu Minh

Nadya Hutagalung

Jacqueline Fernandez

Then, take the challenge and find out which kindred species you are here on

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