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Bottega Veneta reveals the 'Pleasures of the Imaginary' exhibition in Shanghai

Bottega Veneta reveals the 'Pleasures of the Imaginary' exhibition in Shanghai

On the bund

Image: Bottega Veneta

Bottega Veneta explores its creative side with a new exhibit that looks to display works by contemporary Chinese artists

Bottega Veneta has made the brief move from Italy to China for its latest exhibition at its Yifeng Galleria store on The Bund – home to a unique, second-floor gallery space dedicated to displaying works by contemporary Chinese artists and photographers.

The exhibition, which is open now and runs through to September, is the latest in a series of thematic displays that, "unites Bottega Veneta's commitment to encouraging the next generation of artists, supporting cultural innovation, and offers customers a unique experience not found elsewhere in the luxury retail sector..." according to the brand. It's not the first time that Bottega has sought out creative collaboration with other parties.

Pleasures of the Imaginary follows a string of successful exhibitions for the label, from the inaugural show examining China's 'Damaged Heritage', the second looking into common communicative objects in everyday life, and the third, titled 'Facing Faces', which delved into the art of the portrait before the last which explored humanity.

The latest exhibition features the work of seven photographers and artists from across China, each offering a unique, personal interpretation of modern life and culture.

Bottega Veneta reveals the 'Pleasures of the Imaginary' exhibition in Shanghai (фото 1)

Bottega Veneta reveals the 'Pleasures of the Imaginary' exhibition in Shanghai (фото 2)

Bottega Veneta reveals the 'Pleasures of the Imaginary' exhibition in Shanghai (фото 3)