"Kanye is the most consistently great artist right now" – Rick Rubin
Zane Lowe interviews the production mastermind
There's one thing that Rick Rubin doesn't do much of and that's talk... Till now" states Zane Lowe before his hour long discussion with the American music producer Rick Rubin.
Sitting at Rubin's Shangri La studio in Malibu, the two musical creatives touch upon everything from the making of Kanye West's Yeezus to Rubin's overall 40+ year career in the music industry.
On working with West specifically on this most recent album, Rubin's said; "He originally came over and said I want to play you my new album, and then we listened to about three hours of music – most of which didn't have vocals – and then at the end of it he asked me 'would you just help me finish it?' He thought we could finish it in five days but it ended up taking around three weeks."
Rubin then goes on to explain what he honestly thinks of Kanye, "I love him, I think he's a great guy, super smart and from a creative stand point, I can't think of anyone who has been more constantly great from the time they started making music until now. I think he's the most constant, great person in music today."
Sticking to the subject of rap music, Rubin then discussed working with Detroit-native Eminem, "He maybe the best rapper – of any MC – he may be the best." Adding that, "He is very hypercritical of detail and hears the music in a very deep way... His phrasing is glued to the music... He is always writing, even when he is not working on an album, he writes in these little notepads he carries around with him..."
"His phrasing is glued to the music" – Rick Rubin on Eminiem
Briefly touching upon the style scene, Run DMC came out as the top contender, "They really lived the hip-hop life, they owned the hip-hop culture, they were the actual B-Boys of hip hop. Just from the way they were dressed, from the shell toe Adidas trainers to the warm up suits and in those days artists didn't wear warm up suits on stage, they wore leather suits and feathers, so it was radical to see guys who looked like they could be hanging out in a park on stage and singing about different things."
Rubin even stated some of his favourite artists like rock band, System Of A Down. "This band combined elements from their Armenian culture's folk music with heavy metal, and I remember at the time I had never heard anything like it."
Watch the full Zane Lowe Meets... Rick Rubins BBC documentary below, now: