Full story: Jay Z launches the first ever artist-owned music streaming service
With Beyoncé, Rihanna, Madonna, Kanye West and more
Jay Z caused a stir yesterday as he and is influential industry friends flooded social media with the hashtag #TIDALforALL, in a successful bid to hype up yesterday's launch of his newly acquired music streaming platform – Tidal.
Some of the world's biggest muscians turned their Instagram, Twitter, YouTube and Facebook accounts blue in support of the pioneering new venture.
“I talked to a lot of people outside of the music industry and everyone was like ‘What took you so long?!’” – Jay Z
As reported by Buro 24/7 Middle East yesterday, the service, which was initially founded in Sweden before being purchased by the hip hop mogul and taken off-line before yesterday's big reveal, is set to go head-to-head in a busy music streaming market, against the likes of Spotify and Beats.
"I just thought about how crazy this is, how this is like the beginning of a new world." – Kanye West
After the special event last night, it now clear why Madonna, Rihanna, Beyoncé and co all turned their social media platforms blue in support of Tidal – they own it. "Tidal is the first artist-owned music streaming platform in the world" Alicia Keys proudly exclaimed from the stage, where she was joined by fellow Tidal backers Calvin Harris, Usher, Arcade Fire, Jack Black, Nicki Minaj and Chris Martin (the latter of whom was present via a live TV link).
Rihanna, Nicki Minaj, Madonna, Deadmau5, Kanye West, Jay Z, and J. Cole
Speculation has been rife surrounding the possible special features of the service, which it has already revealed will offer higher quality audio-files and will offer curated playlists, interviews and songs for streaming and downloading in FLAC format, which is the fastest and most widely supported lossless audio codec. Many anticipate that Jay-Z's status as an established and highly successful artist himself, will uniquely position him to offer exclusives to his site before any others – and now he has the backing of some of the world's biggest artists, it is almost certain that this will change the music industry forever.
“If these artists can sit in a room together, the game changes forever…And it happened today.” – Jay Z
The service provides two options – one is priced at $9.99 per month, and the other $19.99. Tidal is currently only available in the U.S and the U.K, with plans to roll out to other countries worldwide in the near future.
Madonna, Deadmau5, Kanye West, and Jay Z
Deadmau5, Kanye West, and Jay Z
Kanye West and Jay Z
Jay Z, Beyonce and Win Butler of Arcade Fire
Swizz Beatz, Jay Z, Chris Ivery, Tyra 'Tata' Smith and Jay Brown
Take a closer look inside the #TidalForAll mission below: