SoundCloud to introduce ads and subscription service
Pay for play
This weekend, the company – which was founded in 2007 – said it will be introducing a new advertising scheme called 'On SoundCloud' aimed at partnering up with the creators and uploaders of content, enabling them to make money.
SoundCloud said "When someone sees or hears an ad, they're supporting an artist. We will include ads gradually and bring on more advertisers as we grow 'On SoundCloud'." The ads will first be seen in the U.S, but they're expected to appear globally soon. The free music service has already select brand partners who will be now able to now advertise on the previously ad-free site, and include Red Bull, Jaguar and Comedy Central.
With adverts now becoming a way of the future for most social and music platforms, which is bound to upset a few of its users along the way, SoundCloud stated that they will be "introducing the option to opt out of ads in a new subscription service in the coming months so stay tuned for that".