SoundCloud to introduce ads and subscription service

SoundCloud to introduce ads and subscription service

Pay for play

This weekend, SoundCloud announced that it will soon roll out advertisements on its digital music hosting platform, allowing creators to cash in on their tracks, as well as subscription service if listeners want to opt out of hearing the ads

This weekend, the company  which was founded in 2007   said it will be introducing a new advertising scheme called 'On SoundCloud' aimed at partnering up with the creators and uploaders of content, enabling them to make money.

SoundCloud said "When someone sees or hears an ad, they're supporting an artist. We will include ads gradually and bring on more advertisers as we grow 'On SoundCloud'."  The ads will first be seen in the U.S, but they're expected to appear globally soon. The free music service has already select brand partners who will be now able to now advertise on the previously ad-free site, and include Red Bull, Jaguar and Comedy Central.

With adverts now becoming a way of the future for most social and music platforms, which is bound to upset a few of its users along the way, SoundCloud stated that they will be "introducing the option to opt out of ads in a new subscription service in the coming months so stay tuned for that".






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