Buro 24/7 Interview: Placebo
"Music should be made primarily for yourself"
Known for utilising androgynous images and musical content, Placebo — a band that was formed in 1994 with just two members, which now has three — have released seven studio albums, all of which have reached the top 20 in the United Kingdom, and have sold around 11 million records worldwide.
Buro 24/7 caught up with the guitarist and co-founder of the group Stefan Olsdal to discuss their latest album Loud Like Love and their creative musical process...
For your upcoming gig in Moscow, will you be playing any new material or mainly old songs?
Since we are not playing a solo concert and its at a festival, we will focus on the old familiar songs. Naturally, we would love to present the new material, but first of all, we think about those who may be seeing and hearing us for the first time, and that are not familiar with our creativity and that only know our famous songs. In any case, we will do everything possible so that everyone is satisfied.
On the day of the release date of your new album you ran LLLTV (Loud Like Love TV) — an online broadcast channel on YouTube. Why did you decide to go that route, instead of presenting it on Vinyl LP, which is now again at the peak of popularity?
There is no doubt that old school is great, but you cannot underestimate the power of the internet. Today people do everything on the web. We thought that it would be cool to create 'Placebo TV'. We were able to show different sides of our group and tried to make it interesting, so that the audiences around the world are mesmerised.
What is one key distinguishing factor the latest album has from your previous one?
This album took a long time to write. There was a lot of time spent on the vocals. However it turned out to be very short — only 48 minutes. This album is very much about us, and through it you can really understand what Placebo actually is.
"You cannot underestimate the power of the Internet"
The album was very emotional and personal for you all, did you set out to make a record to give off a certain message to the fans?
You know, I am a supporter of only one approach: the need to write music primarily for myself. I do not think about who will listen to it. I concentrate on my feelings and what I want to listen to myself. The smaller the thoughts in my head, the better. It's the only pure reason we can create something worthwhile, as confusing thoughts cast doubt.
Name one artist that is worth keeping our eye on this year?
Lantana! She's a Spanish singer, songwriter, producer and actress. Overall, three in one... We're working on a new song with her, so stay tuned!