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Compensation for artists: Apple makes u-turn in Apple Music payment decision

Compensation for artists: Apple makes u-turn in Apple Music payment decision

Saved by Swift

Taylor Swift is the heroine of indie artists the world over, after her open letter to Apple urging them to pay musicians during the Apple Music free trial period, had the desired effect. See how Apple responded here...

Taylor Swift has been rewarded for speaking out (politely) about Apple Music's attempt to get free music for three months. The pop-star wrote an open letter on her blog less than 24 hours ago, urging Apple execs to reconsider their plans to stream music for three months, free to subscribers but also without paying artists. Swift even withheld her new album 1989 from the service in protest. 

Now, Apple executive, Eddy Cue, has announced that the decision has been reversed and artists will indeed be paid. He tweeted: "We hear you @taylorswift13 and indie artists. Love, Apple."

Taylor breathed a sigh of relief and celebration and tweeted: "I am elated and relieved. Thank you for your words of support today. They listened to us," in response to the news. 

Eddy Cue went on to say in a statement: "When I woke up this morning and I saw Taylor's note that she had written, it really solidified that we needed to make a change." Smart move Apple.