Tribeca Film Festival: Inside the Rag & Bone film premiere

John Turturro, Rose Byrne, Zena Loxton

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Rag & Bone

Combining the worlds of film and photography with fashion and Hollywood, Rag & Bone's new film has just premiered at the Tribeca Film Festival. Go inside the premiere now...

In the midst of this year's Tribeca Film Festival, Locanda Verde in New York City saw a gathering of fashion and film's biggest names. In town to celebrate the launch of Rag & Bone's new film, aptly titled Hair, Rag & Bone's CEO, Founder and Creative Director, Marcus Wainright, worked alongside SAG Award-nominee John Turturro and Nike's Unlimited Future actor Bobby Cannavale, to tell the unscripted story of a man's obsession with his hair, while highlighting the brand's Spring/Summer '17 collection.

"For us, projects like these are about creating a paradigm shift in the way people view fashion. Film and photography are engrained in our brand DNA and we love exploring both mediums in different ways every season. This project was a joy to be a part of and it was a real honour to work with John and Bobby on it," said Wainwright.

To celebrate the Rag & Bone short film, a star-studded guest list joined Turturro, Cannavale and Wainwright including Glenna Neece, Rose Byrne, Alice Eve, Georgia Fowler, Lauren Sherman and Australian-Egyptian model Mimi ElashirySee the best of the arrivals here...

John Turturro, Rose Byrne and Zena Loxton

Alice Eve

Miles Freeland and Nick Sullivan

Marcus Wainwright and John Turturro

Tali Magal and Zena Loxton

Alex Badia

Michael Carl

Jared Finkell and Makenzie Leigh

Watch Rag & Bone's Hair trailer above. Then, see the first trailer for an upcoming docu-film titled I Am Heath Ledger, which is set to also screen for the first time during the Tribeca Film Festival.


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