'Dior and I' premieres in Mayfair, London
Erin O'Connor, Daisy Lowe, Jacquetta Wheeler and more...
Stars turned out to attend the Curzon Cinema screening of Frédéric Tcheng's Dior and I, on Monday night in London. The 90-minute documentary film chronicles, what was arguably the most important eight weeks in the life of designer Raf Simmons and the fashion institution that is Dior.
Simmons was appointed creative director at Dior in April 2012, and in a short eight weeks had to turn around his first ever collection as the world waited to see if he and in turn, the Dior legacy, would rise to the occasion. Whilst the film focusses on Simmons and his plight, alongside his longtime studio director Pieter Mulier, equally featured are the team of dedicated ateliers, in particular it's two 'premieres' artisans, Florence Chehet and Monique Bailly.
"The intention was to [put] the human element back into fashion, which is a very image-driven culture," said Tcheng. Referring to the film's skew on the personal and interpersonal nature. In many ways this is very much the light in which Dior ought to be portrayed. Tcheng has said that he was struck, upon visiting the atelier, at how attached the workers were to their creations and the house.
Fashion stars such as Erin O'Connor, Daisy Lowe and Olga Kurylenko were among the attendees at the star studded screening.
Mariella Frostrup and Madame Catherine Riviere
Pieter Mulier and director Frederic Tcheng