First look: Gucci's limited edition Jane Austen book

First look: Gucci's limited edition Jane Austen book

Academic accessories

Text: Shannon Wylie

Image: Gucci

A new floral edition of Jane Austen's Juvenilia is now available but only with an iconic Gucci handbag. Buro 24/7 Middle East has the details...

Gucci — who were recently named as one of the world's top 100 brands — have just upped the ante on academic accessories with the launch of the limited edition Jane Austen book Juvenilia, together with the Frame Print leather top handle bag. The series of short stories has been re-designed by the Italian fashion house to be sold exclusively with the lion-esque handbag.

A statement on the Gucci website explains the collaboration saying: "Each handbag will come with a small, pocket-sized book featuring a unique printed cover inspired by the collection. This detail dates back to the beginning of the century, when women often carried books in their handbags to read on public transportation to deter any unwanted suitors. The book Juvenilia is a compilation of short stories written by English writer Jane Austen during her teenage years from 1787-1793, a time during which she was free from censorship or societal pressure. The creative chaos and the continuous contradictions which characterise the stories are the same pillars we witness in Gucci's collections."

Gucci's Jane Austen book

In other Gucci news, don't miss the launch of Alessandro Michele's first fragrance for the fashion house, Gucci Bloom.