The All-American ads of the 40s by Taschen
A vintage flashback
Written by cultural anthropologist and graphic design historian Jim Heimann, All-American Ads of the 40s is a new hardcover edition book that follows America's development through its ads, from the anxieties of World War II to the buying-hysteria of peace.
The vibrant signs feature both companies from the past to brand names that are still alive today. From motorcars like Cadillac, cigarettes, makeup, and cans of Cambell's soup, this book is an eye-opening survey of the past, delving into the country's fads, fears and dreams, all of which characterised an iconic decade.