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Pepsi commissions bespoke art collection

Pepsi commissions bespoke art collection

Celebrating ‘The Art of Football’

Image: Burson Marsteller
Image: Footy Boots
Image: Veooz
Image: Daily Star UK

Pepsi commissions a photographer and six street artists to capture the passion of its global ambassadors in unique canvases

As part of its 2014 campaign, Pepsi has launched 'The Art of Football', a global curation that joins the world of photography, street art and sport.

World famous photographer Danny Clinch, along with six of the world's top street artists, have combined their experience to create unique canvases of footballers including Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Agüero and Sergio Ramos.

Pepsi commissioned Clinch to capture the athletes, who have recently been named as Pepsi's global ambassadors. The images were then enhanced by street artists, giving the photography a creative edge.

"Photographing some of the world's most rhythmic and energetic individuals in a pure and simple way was a really exciting opportunity. Their individual personalities truly come alive in front of the camera," said Clinch.