The launch of 'W: Art' in New York
In celebration of W magazine's dedicated art supplement, Editor Stefano Tonchi and Saks Fifth Avenue's Chief Marketing Officer Mark Briggs welcomed guests to the Sotheby's New York restaurant on the Upper East Side.
W: Art – with Pharrell covering its first issue – is an 88-page special section sponsored by the department store with stories about artists and original art created for the main edition, will be polybagged for subscribers with the June/July issue of W.
"Our customers appreciate art and understand the importance of art's influence in fashion," said Marigay McKee, President of Saks Fifth Avenue. "This [project] was a great way to exemplify Saks Fifth Avenue's majestic and grander-than-life approach to art and fashion."
Stefano Tonchi, W Magazine's publisher Lucy Kriz and Mark Briggs
Stefano Tonchi and artist Alex Katz
Stefano Tonchi and Robert Pruitt