F is For Fendi x Pokras: Artist paints the Palazzo della Civiltà Italiana

F is For Fendi x Pokras: Artist paints the Palazzo della Civiltà Italiana

Italy's largest graffiti work

Interview: Buro 24/7

Editor: Shannon Wylie

Image: Pokras

Meet Pokras Lampas! He's the mastermind behind the world's largest calligraphy work and now the Russian artist speaks exclusively to Buro 24/7 about his latest must-see Fendi-inspired art...

Pokras Lampas is a galligrapher (graffiti artist x calligrapher) and the latest artist to collaborate with Fendi, on the luxury brand's F is For... project. In a bid to answer the increasingly of interest millennial debate, Lampas took to the rooftop of the Palazzo della Civiltà Italiana in Rome to paint Italy's largest ever calligraphy work, a poem:

f is for... fendi.
art for the world.
we are sharing this value.
to inspire everyone. 

Limitless art. Fearless action.
We have courage and passion
To change any location.

No limits of fun. Our way is new fashion.
We have freedom of mind
And we have your attention.

Keeping eyes open every day,
I'm exploring the World
To perform my own way.

We are the future.
We are never the same.  

The installation took place over two days, covered an area of 1270sqm, 500 litres of paint and one fierce Fendi outfit to complete. Following, in a silent interview, where pictures prove more powerful than words, Lampas has answered Buro 24/7's questions on what is means to him to be a millenial, why the future is about fantasy and which word he'd use to communicate with aliens...

F is for Fendi

To follow your own way

We are the future


F is for Fendi

F is for Fendi

Also don't miss more work by Pokras Lampas who was recently in Dubai to showcase his latest exhibition, Calligrafuturism at the Opera Gallery. Then, read what Dries Van Noten had to say about Lampas and how he incorporated calligraphy motifs by the Saint-Petersburg artist into his collection.

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