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Boucheron is named as the lead partner for Abu Dhabi Art Fair 2019

Boucheron is named as the lead partner for Abu Dhabi Art Fair 2019

Second year running

Text: Meeran Mekkaoui


Image: Supplied

Boucheron continues its commitment to creativity and design with its latest partnership...

In November, the UAE's cultural scene tends to boom with a slew of events taking place, of which design, art and culture remains at the heart of each event.

Whilst Dubai is looking forward to another edition of Dubai Design Week, the country's capital is set to host its annual Abu Dhabi Art Fair and for its 11th edition, this year's event will see the continuous partnership with Boucheron.

Marking the second time the maison has signed on as the lead partner of one of the Middle East's most prominent art events, Boucheron will welcome guests to an exquisite Parisian Winter Garden, paying tribute to the existing one in the 26, Place Vendôme, within Manarat Al Saadiyat.

In line with Boucheron's commitment to creativity and design, this marks the regional debut of its latest high jewellery collection.

Inspired by Paris, the collection boasts architecture and culture — celebrating its recently renovated home in the heart of the city, 26 Place Vendôme. Also on display will be the iconic Quatre and Serpent Bohème designs, and the newly introduced and highly innovative Jack de Boucheron.

Speaking of the Maison's return to Abu Dhabi Art, CEO of Boucheron, Hélène Poulit-Duquesne, said, "We are pleased to participate in Abu Dhabi Art for the second year in a row; our House is perfectly in line with the innovation and creativity of the contemporary art fair. From our founder Frédéric Boucheron to our modern-day creative director Claire Choisne, from our emblematic Question Mark necklace to our new High Jewellery collection Paris, vu du 26, it is always the freedom of design that guides our creations."

The Abu Dhabi Art Fair is set to take place from November 21-23.

Now, read more about the award the Founder's Memorial in Abu Dhabi recently received.

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