Billboards across America to be taken over by fine art
The history of art throughout the US
Five of America's leading art museums — Whitney Museum of American Art in NYC, the National Gallery in Washington DC, the Los Angeles County Museum of Art, the Art Institute of Chicago, and the Dallas Museum of Art — have joined the new campaign to help select the artworks that will be taking over American billboards this summer.
The prestigious museums will first select 100 artworks, which are then going to be narrowed down to a final 50 by the general public, replacing the usual advertisements with beautiful works of famous art.
Last year, Art Everywhere took-over 22,000 poster sites in the UK, showcasing artworks from a variety of British art, from 'The Lady of Shallot' by John William Waterhouse to 'Head VI' by Francis Bacon. Although the unique campaign only ran for 2 weeks it was estimated that around 90% of the UK's adult population encountered one of the artworks, making it a success.
"It's a joyful project with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of the UK," said Richard Reed, the organiser of the initiative.
The campaign will be running throughout August in the US, with famous locations including Times Square, Route 66 and Sunset Boulevard.