YSL Beauté films set to air this month

YSL Beauté films set to air this month

Midnight escapades with YSL

Image: WWD

On March 31, eight short films in a new series called “La nuit de” ("the night of") will make their debut on France's Canal+ television station and its website

The french mini-movies were sponsored by Yves Saint Laurent Beauté and directed by Fabien Constant ( who shot Mademoiselle C ) with the theme based on YSL's men's scent La Nuit de l'Homme.

The black-and-white films — La nuit de — run from 2 minutes to 2-and-a-half minutes, showing French actors, musicians, authors and dancers revealing to us what night means to them in terms of their creativity and work, in the magical city of Paris.

YSL beaute films

The film which was shot during one night in Paris, features Pierre Niney, Pierre Perrier, Simon Buret, Olivier Barthélémy and Loris Gréaud.

Charlotte Franceries, managing director of Yves Saint Laurent Beauté France, part of L'Oréal said, "For a luxury brand, it's good to create a very inspirational universe that is a bit removed from products," also adding, "The link with Saint Laurent is really the creation."

YSL's 'La nuit de' will premiere on Canal+ television channel and its website on March 31, 2014 

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