Sarah Jessica Parker launches new fragrance, Stash

Sarah Jessica Parker launches new fragrance, Stash

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Image: Sarah Jessica Parker Beauty

There's a new coveted scent now available on the beauty counter and if Sarah Jessica Parker's previous perfumes are anything to go by, Stash is set to be a sell-out...

It's been 11 years since Sarah Jessica Parker first launched Lovely, and today, the actress' fourth perfume has been released on the market. Taking to Instagram to announce the news, Parker says: "One of the hardest secrets I've ever been asked to keep. A scent we've spent years perfecting. Passed among a select few like a verboten substance. Offered up only in secret but no longer. For all of those who've stopped me on the street, in the grocery store, on the subway, in the library, at the theater to ask me what fragrance I'm wearing, I can finally reveal the answer: Stash by SJP Beauty."

Stash by Sarah Jessica Parker

While Stash by SJP won't be available in the Middle East, it's only available at Ulta Beauty in the US, discover Sarah Jessica Parker's Fendi collaboration now.