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Salma Hayek's new beauty brand campaign

Salma Hayek's new beauty brand campaign

The actress showcases her ageless looks


Salma Hayek Pinault is growing her namesake beauty brand, Nuance Salma Hayek,with its debut ad campaign which features the star herself

The new campaign, which was shot by Hasse Nielsen, will consist of four ads featuring the Mexican-American beauty and highlight the brand's bestsellers.  

The stunning ads will run in October and November in titles such as Harper's Bazaar,Marie Claire and InStyle, and will be used exclusively  in-store at American pharmacy CVS.

"CVS has chosen to take this unprecedented step and run print advertising for Nuance in fall beauty books," said Hayek Pinault. "I can't wait for more women to be exposed to my products."

The images will show off products from Nuance's hair and skin-care categories like its AM/PM Anti-Ageing Super Cream, Soy Protein Primer Spray and a variety of products ranging from lipstick to hair oil. 

Salma Hayek's new beauty brand campaign (фото 1)