Prepare yourselves: Bieber Beauty is coming

Prepare yourselves: Bieber Beauty is coming

Hailey is getting in on the act

Text: Maddison Glendinning

Image: Instagram/HaileyBieber

Bieber Beauty is officially happening. Here's what you need to know...

They may be friends but it seems Hailey Baldwin-now Bieber is trying to come for Kylie Jenner's beauty crown having trademarked her first company name overnight. 

That's right, Bieber Beauty is officially a thing with the new wife of Justin Bieber filing paperwork to trademark the name. According to Fashionista, she filed the application "with the intention of using it market a cosmetics line." As for what it will contain?TMZ reports the filing covered "cosmetics, perfumes and hair products." Further information is still scarce as to the filing, but we suspect there'll be plenty of model-worthy offerings when it eventually launches. After all, Hailey has had previous dealings in the beauty industry working with brands including L'Oréal and Modelco in the past.  

The news comes just days after it was revealed that Rihanna has filed a trademark application for Fenty Skin covering "medicated and non-medicated skincare, soap, body care and personal products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators."

Now, find out which other popstar recently filed a trademark application for her own range of cosmetics. Is it just us or is there something in the water in Hollywood?!