Poppy Delevingne is named Jo Malone ambassador
Poppy Delevingne has been tapped by British fragrance brand Jo Malone London – becoming its first ever ambassador, and the new Jo Malone London Girl. As part of her prestigious new role, Delevingne will host two swanky events for the British brand.
The first event will take place next week and will be "a ball with a modern twist," and the second will take place in LA in May and will be "a dinner celebrating English roses."
In an interview, Cara Delevingne's big sister enthused: "I'm looking forward to being the peony pioneer," explaining that the brand is an easy fit for her. Adding that Jo Malone London is "brimming with ideas and will offer her support and dynamism to a wide spectrum of projects over the next year."
The 29-year-old English Rose explained that when she met her now husband James Cook he was wearing the Jo Malone 'Amber & Lavender' cologne and it attracted her immediately: "The first thing I noticed was how good he smelled," Poppy even wore the Jo Malone 'Orange Blossom' cologne on her wedding day and honeymoon, and now loves its 'Tuberose Angelica' fragrance: “It’s a little muskier, a little sexier. It’s me growing up a bit,” she said during an interview at the brand’s grand town house in London’s Marylebone with WWD.
Jean-Guillaume Trottier, global general manager of Jo Malone London, added: "We want to work with people, like Poppy, who are already big advocates of our brand. This has made our collaboration a very natural one," he added, noting that her primary focus will be on "sharing her love for Jo Malone London rather than creating new scents and collections."