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How one drop of Dior J’adore can change everything

How one drop of Dior J’adore can change everything

"One drop of J’adore, and I’m dressed in Dior"

Text: Meeran Mekkaoui


Image: Supplied

The Dior maison is reuniting with a long-time ambassador for a gilded campaign that highlights its iconic fragrance...

In 1999, Dior set out to create one of its most iconic fragrances to date: the Dior J'adore.

An ode to women and their beauty, the J'adore fragrance has blossomed into a portfolio of different variations of the house's classic — from the Eau de Parfum J'adore to the intensity of Absolu — and 20 years later, continues to remain a strong contender in the fragrance industry.

With the iconic fragrance also comes a familiar face, Charlize Theron, who has always been the embodiment of J'adore Dior since its original launch. With 20 years under their belt, the powerful duo have teamed up again to highlight Dior's unique spirit in a new film that speak new volumes of perfumery, power and magic.

To symbolise the power of a single drop of the scent, the film showcases how with one drop of J'adore, you're dressed in Dior. Bathing Theron in gold and light, the magic of Dior's iconic elixir does its work as it glides over the actress' skin.

Watch the video below...

Now, read more about the Dior x Rimowa luxury luggage to bring everywhere this season.

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