Odin debut its new 'white line' fragrance collection
Tending towards the more feminine side ‘white line’ is described as “clean” and “floral,” and is a new direction for the synonymously masculine brand. The construction of the three fragrances from the line, Milieu Rosa, Efflora and Vert Reseda, employed careful consideration of every part of the flower, layering notes like overlapping petals. There are hints of Moroccan rose and raspberry that are tempered with the woody bottom notes of oak leaf and vetiver.
Odin is the sum of its parts – a thriving online e-commerce platform with far reaching social media kudos and three popular stores located in New York City – and has become the destination for menswear collections and a popular source for men to get their cues of what’s cool in fashion, accessories and music.