Nars to launch in the Middle East this October
Following on from an exclusive press launch this morning held at the Supperclub Dubai, cult American make-up label NARS Cosmetics is set to launch in the UAE this October 16.
An annoucement was made to a select group of press who gathered on the city's Palm Jumeirah, encouraged to promote the launch via the hashtag #NARSissist on social media.
"This is such an exciting time for NARS and we are pleased to further expand our long-standing partnership with Sephora to the Middle East" said Louis Desazars, CEO of NARS Cosmetics, "We have receieved a lot of demand for the brand from consumers in the region and now we will be able to provide them with the opportunity to experience its range of rich colours, luxurious textures, and innovative products."
The launch of the line will be exclusive to Sephora stores in the Emirate, presumably rolling out to further stores and regions in time.