'Moschino Toy' is released today as the brand's first ever fragrance
Young at heart
Obviously promoting his penchant for things toy-orientated, Jeremy Scott has revealed Moschino's new 'Moschino Toy' fragrance.
It is presented in a bottle designed to look like a miniature stuffed teddy bear, and marks the first time the fashion house has released a fragrance to the market.
Moschino Toy is a unisex scent and continues Scott's pop-inspired work for the heritage Italian luxury house, albeit with an exclusive angle – as it will soon be available only at select retailers for $110 per 50ml eau de toilette bottle.