Pretty perfume: Miu Miu unveils its first ever fragrance

Pretty perfume: Miu Miu unveils its first ever fragrance

Eyeing a slice of the scent market

Editor: Buro 24/7

Miu Miu unveils its first ever fragrance – which is set to hit counters in August. Discover the new covetable scent and its decorative bottle here...

Miu Miu reveal the first look at its inaugural perfume. Miuccia Prada used the essence of her quirky and cool brand and poured it right inside the decorative bottle of Miu Miu's first ever fragrance.

Prada was creatively involved with the creation of Miu Miu's first scent: Helping to select elements such as the bottle's shape and colour.

"We wanted it to be unique, youthful, colourful and sophisticated," said Caroline Javoy, group vice president of marketing for the label at Coty Inc., the fashion brand's fragrance licensee. 

The Miu Miu perfume's opaque light blue glass flacon, with a gold and red cap, was inspired by vintage bottles and Miu Miu's matelassé bag. The fragrance includes a delicate lily of the valley note, created by mixing jasmine with rose absolute and some green notes. 

The perfume will hit iconic British department store – Harrods in August, followed by Neiman Marcus and Bergdorf Goodman in the U.S in September, before launching worldwide the same month.