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First look: Mariacarla Boscono stars in Givenchy’s new beauty campaign

First look: Mariacarla Boscono stars in Givenchy’s new beauty campaign

Supporting ‘Prisme Libre’ and ‘Poudre Première’

Image: Givenchy

Mariacarla Boscono continues her role as Riccardo Tisci’s muse, appearing as the face of Givenchy’s latest cosmetic innovations

Nicolas Degen, creative director of Givenchy make-up, presents new products including 'Poudre Première' – a single-coloured powder suitable for all skin types – ranging from light to very dark, which offers a light transparent layer. The new powder promises to look just as good applied over foundation as it does on bare skin without make-up. 

Aside from 'Poudre Première', Givenchy has updated its popular powder 'Prisme Libre', which was first established in 2006, with a more transparent offering and texture.

The stunning face of the campaign is Italian model Mariacarla Boscono, who has previously worked for Givenchy with a role as the face of the fragrance 'Dahlia Noir', and continues to use her natural charm and prove why she's a key muse for Riccardo Tisci's.