Marc Jacobs is launching Daisy Dream

Marc Jacobs is launching Daisy Dream

Adding another flavour to the signature scent

Image: WWD

With a Coppola-directed television commercial in the works to support its launch in July, Marc Jacobs is adding 'Daisy Dream' to his repertoire

Forming a huge part of the Marc Jacobs brand identity is the fragrance Daisy, and now the designer is adding to the scent family he started back in 2007.

'Daisy Dream' is the latest incarnation, due out in July, and Jacobs has called on the talents of longtime friend Sofia Coppola to create an ethereal TV commercial intended to portray the playful nature of the fragrance.

As usual, photographer Jurgen Teller took the lead on the print ads, which also focus on the bottle’s whimsy nature – a free-spirited interpretation of the original Daisy, with flowers gathering at the top of the bottle like clouds in the sky.

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