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MAC Cosmetics announce fashion sponsorship

MAC Cosmetics announce fashion sponsorship

A unique partnership with the CFDA


Image: The Leonard Law Office
Image: Jinna Loves

MAC Cosmetics has signed a three-year agreement — valued at about $1 million by industry estimates — as an underwriter and sponsor of three CFDA programs

MAC will sponsor the CFDA/Vogue Fashion Fund, the CFDA Fashion Incubator, as well as becoming the only make up sponsor of the Fashion Awards to be held in June. While MAC is embracing the CFDA, it is also leaving its role as the sole make up sponsor of Made at Milk Studios, while continuing to work backstage with designers, as it does at the Lincoln Center and individual shows scattered around the city. 


MAC makeup artists will be working 76 shows during the 8 days of New York Fashion Week and that is just a prelude to the beauty company's involvement around the world. This year MAC will take part in more than 850 shows globally.  

 

Group president of the Estée Lauder Cosmetics company who oversees MAC - John Demsey - called the new relationship with CFDA "a unique partnership" rather than a sponsorship. Highlighting that MAC has supported fashion designers and their shows as far back as 25 years ago, and has worked with the CFDA shows as far removed as in Beijing. 

 

Diane von Furstenberg, CFDA president, said, "In support of the Fashion Incubator, MAC will provide educational seminars and panel discussions on the synergy between beauty and fashion which helps to bring each designer's creations to life on the runway. MAC will also be providing backstage makeup support during Fashion Week, and throughout the year for look books, resort and pre-fall collections and various other events. Additionally, John Demsey will join the Business Advisory Committee of the CFDA Vogue Fashion Fund, and take part in the Incubator mentoring program."