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Update your beauty cupboards this New Year with Louis Vuitton's latest fragrance

Update your beauty cupboards this New Year with Louis Vuitton's latest fragrance

Text: Meeran Mekkaoui

Image: Courtesy of Louis Vuitton

Master Perfumer Jacques Cavallier Belletrud composes a new blend for Louis Vuitton's Les Parfums collection...

Like clockwork, days before the New Year (without fail) leads to reflection, with many looking for a fresh start come a new year date. Whilst the ongoing coronavirus pandemic has proven that it's quite difficult to plan ahead, we're looking at 2021 with a new sense of sight and smell, too.

It's true that the olfactory system tends to effect emotions, memory, and creativity, and so we're looking at a new scent to spritz this New Year.

Louis Vuitton just launched the12th fragrance of its coveted Les Parfums collection and it truly is a voyage for the senses. Titled Étoile Filante, Master Perfumer Jacques Cavallier Belletrud nestled precious nectar, the Far East flower osmanthus, a touch of magnolia, jasmine, apricot, cassis and white musk in the House's signature perfume bottle.

Étoile Filante pictured with Travel Case since 1854

Louis Vuitton's new fragrance will officially launch in stores on January 7, 2021.

Now, discover Louis Vuitton's latest High Jewellery collection.