Lara Stone fronts relaunch of Stella McCartney fragrance
Same scent, new look
While the scent inside is the same as it always was, the packaging is different and there are new bottle sizes on offer for the relaunch of designer Stella McCartney's signature scent. The new packaging features a plum-coloured box covered in embossed gold polka dots.
“Stella is a celebration of women, and Lara is the perfect representation. She brings the ideas of the fragrance alive, in an honest way. She is a modern woman who is approachable and sensual at the same time,” McCartney said.
Both the campaign and the fragrance launched earlier today at Harrods in London – with a dedicated shop window on the Brompton Road featuring images by Mert Alas and Marcus Piggott who photographed Stone – also in London, accompanied by a 15-second video with a soundtrack by the all-female rock band, Warpaint...
The fragrance will also be available in Stella McCartney stores and worldwide beauty counters from August 1 following Harrods' exclusive launch.