Lancôme celebrates 80th anniversary with online game and competition
Lancôme celebrates turning 80 this year with an interactive new online platform – youarelancome.com. The site allows users to play an interactive game and create their own customisable portraits using iconic Lancôme beauty products and stickers that have been specially created by artist, Leslie David.
Helping to launch the fun new platform are some famous faces who have served as brand ambassadors over the years. Including; Julia Roberts, Penélope Cruz and Kate Winslet, whose portraits can all be found on the site.
Not just a game, the site will allow users the opportunity to vote for their favourite portraits, and with the help of a final jury vote, the top ten shortlisted portrait creators will be invited to an exclusive invitation-only birthday party in Paris in July.