Kendall Jenner is getting in on the beauty business, too

Kendall Jenner is getting in on the beauty business, too

Introducing Moon

Text: Maddison Glendinning

Image: Instagram/KendallJenner

Kendall Jenner is joining the rest of her siblings in the beauty biz with the launch of a brand new company...

It's no secret that the Kardashian-Jenners know how to run a successful beauty brand. Kylie Jenner, for example, turned Kylie Cosmetics into a billion-dollar brand in just three years and Kim Kardashian West's KKW Beauty rakes in hundreds of millions a year — so it makes sense that Kendall Jenner would want to follow in their footsteps. 

According to WWD, the runway model is financially involved with new vegan oral hygiene brand, Moon. The line offers seven products, including an activated charcoal whitening toothpaste, a mouthwash, dental floss and toothbrushes. 

In an Instagram video shared on Moon's page, Jenner spoke of her involvement saying, "I used to not know how to smile. That's a fun fact. It was really cool being a part of the building process. It is really based on oral beauty and it goes back to even the aesthetic thing and how it looks really nice on your counter. One of the many cool things about Moon is that I think that the whole idea is really chic and you're not afraid to have it out and be like, 'I'm excited. Ask me about it, please.'"

The pieces are now available to shop exclusively through Moon's website but will soon be available in the US at Ulta Beauty stores so be sure to add a stop in there on your next trip stateside. 

And according to an unnamed source who spoke to WWD the brand is expected to rake in between USD$30-35 million in its first year so Jenner looks well on her way to joining her sisters in the upper echelons of the biz. 

Now, check out the latest product category in Kylie's ever-expanding beauty empire

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