Kaia Gerber fronts Marc Jacobs' new fragrance campaign

Introducing Daisy Love

Text: Meeran Mekkaoui

Video: Youtube
Image: Instagram

There’s a new fragrance release right around the corner and the campaign features one of the most popular faces of our time...

Model of the moment Kaia Gerber is currently a force to be reckoned with in the fashion industry. 

The supermodel offspring has graced the runways for several luxury maisons across the globe, has become an Instagram it-girl and fronted a slew of campaigns for brands including Omega, Chanel, Calvin Klein and now, Marc Jacobs. 

Making her debut with the brand’s now iconic Highliner Matte Gel Eye Crayon in 2016Gerber has since become the ultimate muse for the fashion designer-turned-beauty mogul.

Following the reveal that Marc Jacobs Beauty will be releasing a new fragrance,  called Daisy Love (a stylish follow-on from its Daisy release), the brand tapped its favourite face once again to front the campaign. 

Portraying the ultimate care-free character, Gerber is spotted alongside models Aube Jolicoeur and Faith Lynch, and is captured embracing the cashmere musk and daisy tree petals of the scent. 

Watch the campaign video above now... 

Kaia Gerber fronts Marc Jacobs' new fragrance campaign (фото 1)

Then, find out how much a sparkling Juicy Couture x Swarovski jumpsuit costs

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