Julia Roberts stars in new Lancome video

Life is beautiful

Editor: Faizal Dahlawia

Image: Lancome

The perfect setting coupled with the perfect smile makes for Lancome's perfect new video. Buro 24/7 Middle East has the details...


Hollywood star Julia Roberts stars in the new video for Lancome's highly successful perfume La vie est Belle. French for 'life is beautiful', the olfactory masterpiece remains one of the most popular fragrances, since its inception in 2012.

La vie est belle fragrances

In the new video, which is set around Paris and directed by James Gray, actress Roberts — Lancome's brand ambassador since 2010 — truly shines. Roberts flashes her iconic smile and then sashays through crowds in an ivory silk dress, designed by Alexandre Vauthier, which is embellished with 700 Swarovski crystals.

"This dress was designed really, really quickly," said Vauthier. "Being in love with Julia Roberts, her look, her career and her appearances, the dress came to me in a flash! We needed something extremely elegant. Something very chic that dreams are made of. The idea was to create an iconic dress that would best embody Julia Roberts and allow her to really shine." 

Julia Roberts in a Alexandre Vauthier dress

As Roberts breaks down walls to discover a better environment each time, the video aligns with the fragrance's statement that life is indeed beautiful and that one should never settle. "This film speaks of the refusal to be confined to the small box of convenience and the need to look elsewhere to find beauty and, most importantly, a real sense of personal achievement," explains Gray.

Lancome's La vie est Belle is available at all beauty boutiques across the Middle East.