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The L'Ambre des Merveilles Hermès x Wissam Shawkat launch event

The L'Ambre des Merveilles Hermès x Wissam Shawkat launch event

Discovering the power of scent in the Arabian desert


Image: Hermès

On Wednesday night Buro 24/7 Middle East were treated to a secret gathering hosted by Hermès at Dubai's Bab Al Shams

Hermès are reinventing its scent L'Ambre des Merveilles for the GCC in a very bespoke way – the French heritage label has enlisted Wissam Shawkat for his incredible calligraphy skills. Shawkat created unique Arabic type for the special edition bottle, which Hermès celebrated with a small group of insiders on Wednesday evening. 

Special guest Jean-Claude Ellena – Hermès 'nose' and exclusive in-house perfumer – flew in for the event, and told the small crowd "If it wasn't for Arabia – the perfume's creator – I wouldn't have a job, so I thank you and your region."

The L'Ambre des Merveilles Hermès x Wissam Shawksat launch event

Wissam created the calligraphy is his own 'Wissam' style he explained to Buro 24/7 during an intimate calligraphy workshop at the event. This marks the first time the luxury fashion house has partnered with an Arab talent for the GCC, so Wissam certainly has a lot to be proud for. Wissam's workshop followed a perfume lesson from maestro Jean-Claude, who demonstrated to guests that mixing apple with cotton candy gives strawberry, and various other "nose trickery" combinations. Buro 24/7 asked Jean-Claude what his favourite scent in the world was, to which he replied after careful consideration "truffle!" 

The L'Ambre des Merveilles Hermès x Wissam Shawksat launch event

The L'Ambre des Merveilles Hermès x Wissam Shawksat launch event

The L'Ambre des Merveilles Hermès x Wissam Shawksat launch event

After the incredibly inspiring workshop and talks the crowd gathered for an intimate dinner beneath a cave-like roof, feasting on traditional Arabic delicacies, a soup with truffle oil (which must have pleased Jean-Claude) and perfectly pink lamb rack. 

The L'Ambre des Merveilles Hermès x Wissam Shawksat launch event

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