H&M to launch two new beauty lines later this year
700 new look products for H&M Beauty
H&M have revealed a sparkling new beauty lineup – for a new look make-up range, set to hit stores this fall. The new collection for H&M Beauty features makeup, accessories, skin care, bath, body products and hair care. To mark each new season, the Swedish High Street giant announced that it will add limited-edition products and colours to the lineup.
The beauty range will be split into two divisions: A premium line, and a 'Conscious' line, which will feature organic products certified by Ecocert. The brand new pieces will be rolled out to H&M's 900 stores worldwide, and be available for purchase online this fall.
H&M will announce its new designer collaboration in November, and it is thought that the partnership could stretch into its new beauty offerings. Past collaborators include Alexander Wang, Comme des Garçons and Isabel Marant. Discover a first look at the new range via the gallery below.