Gwyneth Paltrow’s organic beauty brand launch announced

Gwyneth Paltrow’s organic beauty brand launch announced

The all-natural line will be available online early 2016

Editor: Faizal Dahlawia

Image: Getty Images,

The health guru is on a mission to conquer the beauty market.

We love Gwyneth's GOOP and now things are set to get gorgeously gooey for the actress who's announced the launch date of her skincare and makeup line. While she already has an organic food business it's her beauty brand we're interested in and it's set to launch online early 2016. An announcement was made on her website today: "The full organic Juice Beauty makeup collection is coming in January, and the pigments are incredible, especially given that they're totally clean."

A lucky few over the pond also got a sneak peek with Gywn announcing on Instagram: "Big day today! We sneak previewed our upcoming organic makeup line for the gorgeous beauty editors of NYC. Flu and all. Can't wait to share more as we go!"

Paltrow announced her partnership with Juice Beauty in February this year. Pricing is still a little sketchy at this stage but if early reports are to be believed, the collection will range from $US29 to $US49.