Gwyneth Paltrow for Max Factor
Taking us back
Not so long ago, Max Factor announced its plans to launch a new campaign with latest brand muse, Gwyneth Paltrow. The results are a beauty advertisement with a 'back to the 70s' vibe, evoking a disco theme with glitter and bright colours.
For a new video to promote the creamy powder compact 'Creme Puff Pressed Powder', Paltrow is transformed into a historical heroine from another era – classic, smoothed down hair and black dress with an open back and highlighted matte skin, with dramatic evening eye make-up. Take a look for yourself: